Branding and Marketing
by Senior Executives in over 100 of the world’s most successful companies
ABOUT
Completely thorough. Completely accurate. No theories. Experts from the world’s most successful companies describe their step-by-step strategies and tactics. Branding and Marketing is the definitive resource to make your business successful. Each chapter includes fundamental aspects of the branding and marketing process, the international aspects, and real-world case studies.
TOPICS COVERED
Branding ∙ Strategic Planning ∙ Organizational Responsibility ∙ Organizational Purchasing ∙ Consumer Behavior ∙ Marketing Research ∙ Product Management ∙ Product Development ∙ Pricing ∙ Packaging ∙ Quality ∙ Retailing ∙ Wholesaling ∙ Warehousing ∙ Transportation ∙
Internet Retailing ∙ Selling ∙ Advertising ∙ PR ∙ Promotional Marketing ∙ Direct Marketing ∙ Brand Ambassadors
Review and Purchase
1st Ed. SOLD OUT… 2nd Ed. SOLD OUT… 3rd Ed. COMING SOON
PRAISE
“Branding and Marketing has taken marketing from textbook theory to corporate practice by tying various marketing challenges to actual accomplishment in the real world of corporate business. It is a ‘must read’ for every business major and corporate executive.”
Clarence Brown, former Acting Secretary, U.S. Department of Commerce
“A real world tool for helping develop effective marketing strategies and plans.”
Dennis Dunlop, former President, the American Marketing Association
“An imperative volume for beginners and professionals in search of answers.”
Stephen Joel Trachtenberg, President Emeritus, The George Washington University